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When
it comes to selection of a domain name, people are often perplexed by
several questions. One of the most important of them is which extension
should I choose - dot-com or dot-net or dot-biz?
There
are circumstances when you will think it is fit to register more than
one extension. This article is aimed at helping you to make the right
decision.
A
common problem is that people usually type in .com all the time on net
and land up on various other sites. This could be troublesome both for
the business and the customer.
When
you select a domain name, you are always given a list of different
extensions to choose from. These extensions can help specify the type
of products or services you are offering online or your geographical
location.
To begin this article, I am giving some basic definitions of the extensions you can choose from:
*
.com signifies "commercial". It is the most well-known extension and
preferred by all commercial enterprises. The acute scarcity of
unforgettable .com domain names has led to creation of several other
extensions.
*
.net signifies “network". It is generally used by internet service
providers, web hosting companies, or other firms related to network or
internet services.
*
.org signifies "organization". It is commonly used by non-commercial
web sites. But, at present, many businesses register their matching
.org extension to their .com domain names.
*
.biz signifies “business”. It is used for business web sites. There are
more chances of you getting this extension because of its low current
penetration.
*
.info signifies “information”. It is generally used for information
sharing web sites. This too like .biz is gradually growing in
popularity and there is more likelihood of you getting it.
Your
first aim should be to get a perfect domain name for your business.
Once you have done that you should then consider registering other
extensions for the same domain name.
Mainly, I recommend that you should first search for the .com extension as it is the most popular.
It
is up to you to decide which of the remaining extensions are most
relevant for your business. It depends a lot on your customer base,
range of products/services, and also your brand image.
You
should always use domain forwarding service to redirect visitors from
your other domains to your primary domain. This is quite essential
since visitors may get confused about your web site address and may
reach your competitor’s web site. For example, you domain name is
home-appliances.net and your potential customers may reach
home-appliances.com, which is your competitor.
Prevention
is always better than cure. So, instead of buying a rival domain name
from someone (at a high cost), it is always preferable to register that
domain name yourself (at a low cost).
We
find that name protection and greater coverage are the two key forces
driving the need for registering more than one domain name. The
accessibility of the site increases by registering more than one
extension for a domain name.
There
are other advantages of multiple domain name registration. It helps in
creating a demand for similar domain names due to people realizing that
so many domain names are available related to the primary one.
But
some observers in the industry have a different viewpoint. They think
that having more than one domain extension is very confusing for the
visitors to these sites.
In
conclusion, I would like to say that your primary target should be .com
and thereafter, find out the relevant extensions for your business and
try to register them also. I recommend you to register all relevant
extensions so as to guarantee maximum coverage and minimum misguided
competition.
Other Pages on Domains : Domain Valuations Cheap Domains Domain Mistakes Domain Basics Domain Scams
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