|
Landing Pages
You have
a very good product on your web site. You have written a very good ad
and gone on for ppc marketing. You are getting many clicks on your ads
but your visitor will turn around and leave your site in a heartbeat if
your site...
* Doesn't look right
* Doesn't match the ad
* Doesn't give them what they're looking for
* Doesn't entice them to take further action
* Confuses them in any way
The # 1 mistake people commit on landing pages
has to do with having the right mindset.
In fact, a 100% increase in conversions is very much doable.
Especially if you think about it logically in
small incremental steps instead of large leaps and bounds.
If you fail to adhere to the mindset we are
discussing now, you're almost doomed to fail on the internet.
It doesn't make sense to a lot of people and some refuse to adhere to it.
The mindset you must have is this...
==> Sell one thing at a time.
"Sell" here doesn't have to mean making an
actual sale. It might mean "selling" them on getting your free download
or free report, etc.
Based on many of the landing pages I see all over the
internet, here's what many web owners are thinking...
"Once I get a prospect to my site, I have to
do everything I can to get them to do buy or do SOMETHING.
So I'm going to fire every last bullet in my
'website gun' and by golly, something is going to stick with them."
So this mindset would make a person put up
links to every product or service they have to offer.
"And just in case they're not interested in
that, I'll put up an affiliate link or two. That way I can earn a
commission if they're not interested in my product.
And if they're not interested in either, I'll
be sure to put up Google AdSense ads so that I can earn some dough when
they click on that.
I've covered all my bases that way and there's nothing else I can do."
And the typical user does this by using their
home page as their landing page.
It sounds logical, doesn't it?
Giving them as many options as you can ...
gives you greater odds at offering something they're interested in ...
which means greater odds at getting a sale. Right?
WRONG!
It doesn't work that way. Not on the internet.
You need to take the visitor by the hand and
lead them. Throwing up a bunch of links and hoping something sticks
doesn't lead them.
It confuses them.
For 99% of websites, you should NOT be sending your visitors from an ad to your home page.
Yes, there are exceptions.
Maybe your home page is in fact properly
designed as an effective landing page and can be used in that manner.
But chances are it's not.
Chances are you can send your visitor from the
ad to a more targeted landing page that will get higher conversions
than your home page.
* Send to a specific landing page, not your home page
* Sell one thing on that page
* Get rid of distractions (especially things like AdSense links that go AWAY from your site)
Google AdSense ads can have a place on your
site. But not on your landing pages, ok?
If you follow the above mindset, you are sure to get success on the internet.
Basing on the above guide lines, I have
designed some landing pages. You can view samples here: sample1 sample2
|
